Filed in : Photographers

The first time I’d ever heard about PASS was back in June 2011 when the ShowIt gurus hit up DC for a tour stop. I wasn’t at the event, but I heard enough about it from other photographers to pique my interest. After asking around (“what is this PASS this??”) I finally came to understand- PASS is an image-sharing app, making delivering photos to your clients easier than it’s ever been. It was designed by the people at ShowIt, a website platform I use that makes customizing your website much easier for technologically-challenged people like me.

Admittedly, I didn’t jump on PASS right away. I wasn’t a ShowIt user at the time and I already had my Zenfolio gallery account, so I saw no benefit in switching systems. All I saw it as was another way to deliver images to my clients, and I was already doing that through my Zenfolio gallery and DVDs. Well, last summer I finally made the jump to a ShowIt website and was added to a couple of groups on Facebook just for ShowIteers. I kept hearing more and more about various photographers I admire using PASS galleries, how much simpler image delivery had become, but most importantly, how much their clients LOVE their PASS galleries. I wanted to see what the fuss was about, so I purchased enough PASS credits for a few wedding galleries.

I uploaded a couple of weddings, thought the process was straightforward and simple, but still wasn’t totally sold. But then Justin & Mary delivered the images from our session in New York City and I got to see PASS from a client’s perspective. BOOM. Sold. It was so darn easy to navigate, uploading my favorite images to Facebook was a cinch, downloading the high-res files only took a couple of minute, and the interface was super attractive. Here’s a glimpse at how PASS looks like from the client’s end:

ShowIt PASS gallery- Abby Grace Photography

I started putting more of an emphasis on making PASS part of my workflow. My first attempt at integrating it into a wedding came more as an afterthought- the bride had already received her images, so the PASS gallery wasn’t as big of a deal. So I tried starting out with the PASS gallery- instead of sending the flash drive and then the gallery, I tried sending the email with their PASS information as soon as the images are done. Seeing as I’ve got my workflow down to about a week for weddings, this means I’m delivering client images within a week or so of the wedding (granted, this is the “slow season”, so I’m hoping to keep it down to 2 weeks during April-November). Compare this to the four, sometimes five weeks it takes me to send out a flash drive? BIG difference. Because PASS allows me to authorize my clients as VIPs on the account, they have access to the high-resolution files as soon as I upload their images.

Why is speed important? In my experience, the more time that lapses between the wedding and the day they receive their images, they less excited my clients are. Excitement and anticipation have a half-life; the more time you let pass, the more their excitement drops. By delivering my images more quickly, I’m giving my couples the chance to relive their weddings while the memories are still fresh. Excited couples order prints of their wedding photos, which is what I want them to do! Non-excited couples let their images sit on the flash drive, which is definitely NOT what I want. As their photographer, I have the power to make people either really excited about their wedding memories or really frustrated by the thought of their wedding photos. It’s pretty clear which route I’d like to take, right?

Why is an attractive interface important? Let’s be honest, friends. We judge things based on how pleasing they are to the eye all the time. There may be an amazing restaurant down the street, but if it’s facade is run down and passé, I’m probably not going to give it a chance. As much I’ve enjoyed working with Zenfolio, the interface just wasn’t PRETTY- I was becoming really frustrated at how little traffic galleries were receiving. Because of how much simpler the design of a PASS gallery is, it’s less intimidating and more inviting for people to come and take a look.

And lastly, why is ease of use important? Because if it’s not easy to use, people won’t use it. If it’s going to take you 45 minutes to sit down and figure out how to look at your wedding images, you’re going to scrap it and just wait for your flash drive to arrive in the mail. PASS in crazy easy for my clients- easy to download your high-res files, easy to share to Facebook, easy to star your favorites. And it’s easy for ME to use, too- it’s simplified my workflow. Instead of re-exporting an entire wedding worth of images in “Facebook-ready format” onto a flash drive, my clients can easily share right from the PASS app.

Oh, and did I mention that PASS also allows you to access your images from any mobile device? There’s a super simple app for the iPhone and iPad, meaning I can access our images from our shoot with J&M as well as images from my clients’ events. IT’S AWESOME. Don’t believe me? Here are two unsolicited Tweets from a couple of my recent brides who just received their PASS galleries:

ShowIt PASS galleries- Abby Grace Photography

Photographers, if you’re looking for a new way to get your images to clients in a more efficient manner, I can’t push hard enough for you to try PASS! You’ll be so happy you did!

Happy Friday!

PASS galleries- the best thing since buttered toast

February 8, 2013

  1. Mercedes Snow

    February 8th, 2013 at 9:15 am

    Yes, yes, and YES. PASS is the best thing, EVER!

  2. Alicia

    February 8th, 2013 at 9:29 am

    Hey Abby! I have a question for you if you don’t mind! I’ve used PASS a few times and overall got great feedback-until my last encounter. My client told me the largest image they could download was around 1.5 MB when all of the files were 12-15mb. No one else mentioned it but I thought possibly he was the only one who knew to check the file size(?) Since you’ve used it on the client end, is that normal or did I do something wrong on the upload end? I’ve been a little hesitant to use it since then. I didn’t want to advertise “download your high-res images” and then all they got was a 1mb image…you know? Thanks in advance!

  3. Jean

    February 8th, 2013 at 10:23 am

    Sounds like a really good thing! Keep up the good work! Love the J & M photos.

  4. David Jay

    February 8th, 2013 at 10:36 am

    Love it! Thanks for the great post!

    and to answer Alicia’s question…file sizes range b/c of a number of factors but the size of the print is what matters and we’ve tested PASS files up to 30×40 inch print and 60×80 canvas. Here’s a photo of one of your samples ->

    Keep sharing!

  5. Rebekah Hoyt

    February 8th, 2013 at 11:53 am

    This is so great! I love that you got to experience it from the client’s perspective to see how awesome it is! I can’t wait to start using PASS!

  6. Mandy Naylor

    February 20th, 2013 at 11:21 am

    So glad I stumbled upon this post about PASS.. I’m REALLY looking to switch over to it, but like you, I haven’t really been convinced yet.. This post definitely helped nudge me a little closer!!

  7. Cherry

    March 5th, 2013 at 6:26 am

    when will the new version of pass be available to use? I can’t seem to find a way to create an account :S

  8. Ingrid Urena

    March 23rd, 2013 at 12:49 pm

    Hey Abby! I’m probably late on this Pass train, but! You got me engaged at the zenfolio thing. I’m on the edge of getting show it and keep a second url just for the client galleries (i love the password protect thing) and that takes me to ask you: sjnce zenfolio galleries are viewable in mobile and web, and the client can download their photos (even on high res) and “like, tweet, pin and g+” each image, what convinced you to change the zenfolio galleries for Pass galleries? -also, since zenfolio is “all in on (site building and hosting) is showit self hosted of do I need a host??
    Thanks in adavance (and sorry for all the questions!!

  9. Alicia

    August 19th, 2013 at 11:59 am

    Abby…I don’t think I ever said Thank You for your help with my question about the PASS image sizing. It’s really been bugging me & I’m so sorry for being so ungrateful & rude! You emailed right back and then David Jay posted on here too. You’re not only an amazingly talented photographer but you’re so open with your knowledge and helpful to others. I love reading your blog & follwing your work! Thanks for everything:)

  10. For Photographers: My 5 Favorite Software/Programs » Modern International Wedding Photographer

    March 24th, 2015 at 6:33 am

    […] has been amazing for simplifying, and has honestly become a point of marketing for me! (Read more HERE and […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Leave A Note

Browse the Conversation ...

Follow along


JOin the abby grace newsletter community

Get on the list

for exclusive, once-weekly business & photo tips, early access to new courses and resources, and occasional Mean Girls quotes.