Tag Archives: PASS

The first time I’d ever heard about PASS was back in June 2011 when the ShowIt gurus hit up DC for a tour stop. I wasn’t at the event, but I heard enough about it from other photographers to pique my interest. After asking around (“what is this PASS this??”) I finally came to understand- PASS is an image-sharing app, making delivering photos to your clients easier than it’s ever been. It was designed by the people at ShowIt, a website platform I use that makes customizing your website much easier for technologically-challenged people like me.

Admittedly, I didn’t jump on PASS right away. I wasn’t a ShowIt user at the time and I already had my Zenfolio gallery account, so I saw no benefit in switching systems. All I saw it as was another way to deliver images to my clients, and I was already doing that through my Zenfolio gallery and DVDs. Well, last summer I finally made the jump to a ShowIt website and was added to a couple of groups on Facebook just for ShowIteers. I kept hearing more and more about various photographers I admire using PASS galleries, how much simpler image delivery had become, but most importantly, how much their clients LOVE their PASS galleries. I wanted to see what the fuss was about, so I purchased enough PASS credits for a few wedding galleries.

I uploaded a couple of weddings, thought the process was straightforward and simple, but still wasn’t totally sold. But then Justin & Mary delivered the images from our session in New York City and I got to see PASS from a client’s perspective. BOOM. Sold. It was so darn easy to navigate, uploading my favorite images to Facebook was a cinch, downloading the high-res files only took a couple of minute, and the interface was super attractive. Here’s a glimpse at how PASS looks like from the client’s end:

ShowIt PASS gallery- Abby Grace Photography

I started putting more of an emphasis on making PASS part of my workflow. My first attempt at integrating it into a wedding came more as an afterthought- the bride had already received her images, so the PASS gallery wasn’t as big of a deal. So I tried starting out with the PASS gallery- instead of sending the flash drive and then the gallery, I tried sending the email with their PASS information as soon as the images are done. Seeing as I’ve got my workflow down to about a week for weddings, this means I’m delivering client images within a week or so of the wedding (granted, this is the “slow season”, so I’m hoping to keep it down to 2 weeks during April-November). Compare this to the four, sometimes five weeks it takes me to send out a flash drive? BIG difference. Because PASS allows me to authorize my clients as VIPs on the account, they have access to the high-resolution files as soon as I upload their images.

Why is speed important? In my experience, the more time that lapses between the wedding and the day they receive their images, they less excited my clients are. Excitement and anticipation have a half-life; the more time you let pass, the more their excitement drops. By delivering my images more quickly, I’m giving my couples the chance to relive their weddings while the memories are still fresh. Excited couples order prints of their wedding photos, which is what I want them to do! Non-excited couples let their images sit on the flash drive, which is definitely NOT what I want. As their photographer, I have the power to make people either really excited about their wedding memories or really frustrated by the thought of their wedding photos. It’s pretty clear which route I’d like to take, right?

Why is an attractive interface important? Let’s be honest, friends. We judge things based on how pleasing they are to the eye all the time. There may be an amazing restaurant down the street, but if it’s facade is run down and passé, I’m probably not going to give it a chance. As much I’ve enjoyed working with Zenfolio, the interface just wasn’t PRETTY- I was becoming really frustrated at how little traffic galleries were receiving. Because of how much simpler the design of a PASS gallery is, it’s less intimidating and more inviting for people to come and take a look.

And lastly, why is ease of use important? Because if it’s not easy to use, people won’t use it. If it’s going to take you 45 minutes to sit down and figure out how to look at your wedding images, you’re going to scrap it and just wait for your flash drive to arrive in the mail. PASS in crazy easy for my clients- easy to download your high-res files, easy to share to Facebook, easy to star your favorites. And it’s easy for ME to use, too- it’s simplified my workflow. Instead of re-exporting an entire wedding worth of images in “Facebook-ready format” onto a flash drive, my clients can easily share right from the PASS app.

Oh, and did I mention that PASS also allows you to access your images from any mobile device? There’s a super simple app for the iPhone and iPad, meaning I can access our images from our shoot with J&M as well as images from my clients’ events. IT’S AWESOME. Don’t believe me? Here are two unsolicited Tweets from a couple of my recent brides who just received their PASS galleries:

ShowIt PASS galleries- Abby Grace Photography

Photographers, if you’re looking for a new way to get your images to clients in a more efficient manner, I can’t push hard enough for you to try PASS! You’ll be so happy you did!

Happy Friday!

I’ve become used to seeing the updates, blog posts and Tweets from my friends at the WPPI convention each February, and each year I become steadily more jealous. For those of you who don’t know, WPPI is “Wedding & Portrait Photographers International,” and each year they host a huge convention/expo in Las Vegas for photographers from around the world. This is the first year it would have been possible to go (what with leaving m y desk job and all), but Matt and I didn’t even consider it because… well, we just didn’t plan ahead enough. It was fine with me- I hadn’t bothered to get my hopes up about it, so it wasn’t a huge let down.

Then I started seeing a bit of press regarding United. After Googling it, I discovered United is a three-day conference in Santa Barbara hosted by ShowIt with some of the industry’s top leaders, who also happen to be some of my favorite people! I tried not to get too jealous of those who were going and went on with my life, assuming since WPPI was out of the cards, United would most definitely be as well. So I pushed it out of my mind and moved on with things.

Sometimes it absolutely blows my mind how incredibly faithful God is. I’d been asking God for opportunities to grow and try new things, and He absolutely delivered- due a series of rather AWESOME events involving an email and the chance to speak on a panel at United, I suddenly found myself with my admission paid for to United!!!


After calling Matt and straining not to scream over the phone and then checking flights, I was on board! I still can’t believe I get to go spend  four days in Santa Barbara- the only time I’ve been to the West Coast involved a 36 hour turnaround, leaving barely enough time to get over my jet lag. California light has no equal and I’ve been pining for a chance to shoot out there, and now I’ll finally have it! Four days full of learning, shooting and creating new friendships with photographers from around the country.

I am so incredibly blessed.

New York City anniversary session- Justin & Mary

Here’s to new opportunities, trying not to stress too much over what I’ll wear, and a God so incredibly good that words fail me at times. And y’all know I don’t have a shortage of words.

Happy Friday 🙂